How to Leverage Live Events for SEO

November 20, 2015

In this episode David Shephard interviews Rob Campbell of Smojoe. Rob is a social media marketer and web skirmisher and he brings a very unique and effective approach to SEO. In this episode we discuss how to leverage a live event in order to accomplish your search engine optimization (SEO) goals. What to do leading up to the event, during the event, and how to summarize your media effectively after the event.

Mentioned in the Podcast:
Hashtag Gallery -
Smojoe -

The Flaming Marshmallow Campfire Cookbook

November 6, 2015

Today we discuss the publishing of Nikki Fotheringham's 2nd book, a fresh ingredients campfire cookbook for outdoor enthusiasts. A handy recipe book with over 50 recipes photographed in full color available for purchase on Amazon

  • Perfect for those who pack in their meals
  • Camping hacks that will make Bear
  • Grylls green with envy
  • Scary campfire stories
  • Full color picture with every recipe
  • Menus tailored for short and long adventures
  • Color: Full colour cover & interior
  • Softcover: 150 pages
  • Language: English
  • ISBN-13: 978-0-9939954-2-2
  • Product Dimensions: 5” x 8”

Repurposing Your Content into A Book

April 24, 2015

In this episode of the jibcast we discuss what to do with 2 or 3 years worth of content from your blog. In particular, we talk about publishing your very best work into a book.

David & Nikki talk about their own experience in deciding to publish the Greenmoxie Book.
Show Notes:
Self Publishing: Ingram Spark
Print on Demand: Lightning Source
Where to buy the Greenmoxie book

Content Marketing; Building Trust, Not Traffic

April 11, 2015

Content Marketing Specialist Nikki Fotheringham and Managing Director David Shephard of Jib Strategic discuss why you should be focusing your content marketing efforts on building trust and not traffic.